‘Creation Bureau has helped us create a consistent look for our photography over the last two years and showcase our rooms and spaces in a way that has helped increase the quality of business we are attracting’

Ella Robbins Senior Marketing Manager

Several shoots throughout last year began to breathe life into the hotel, which is vast. The hotels’ main emphasis is or has been golf but the St Andrews marketing team wanted to bring more of the hotel to life away from customers expectations surrounding golf.

After the completion of the large build project at St Andrew’s, marketing wanted Creation Bureau to capture the pure luxury of the new Penthouse Suite. Old Course is one of the few hotels that invested in models from model agencies.

The hotel interior photography had been partially completed, and now ready for us to produce the next campaign. We were then asked by Ella and her team to produce a two-day shoot consisting of lifestyle models.

We helped bring life into the hotel with our hotel model photography and because of the significant renovation and building extension, our photography and production were designed to help breathe life back into the resort after Covid. Two days of hotel lifestyle photography allowed us to craft images around a customers experience or a day in the life of a customer.

Every aspect of the hotel had to be considered in the new marketing campaign with the launch of the new wing and food was no exception, the focus of in-room service. We created a set of images all around the food and room service which was available. The hotel has dog-friendly rooms also.

Old Course offers a comprehensive restaurant service with fabulous food not only for couples but also families and their main restaurant overlooks the golf course and the sea. Our challenge was to show the outside as well as the families enjoying the view and the food. Our model family allowed us to craft the authentic family look. Our production helped put the food firmly in peoples minds.

Old Course increased revenue exponentially, gaining better clients with a much bigger budget for a wedding. This happened because of Creation Bureau who were asked to help create a wedding venue makeover. We worked closely with marketing but also our go-to leading contact within the wedding industry and together we revamped the areas and did a super makeover with beautiful flowers, and crafted a beautiful set of images which has seen bookings increase with a better clientele who have a bigger spend,